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Riddle Brothers Logo

Riddle Brothers Auto Body, located in Franklin Pennsylvania, hired me to breathe new life into their company branding. As a local automotive repair shop, they were looking for a logo to help separate them from their competitors in a way that would elicit a balance of professionalism and approachability.

The concept was to utilize positive and negative space to invite interaction between viewer and visual. The circular boundry is meant to represent not only the tire of a vehicle, but also the all encompassing service provided by Riddle Brothers. I provided them with a primary and secondary version of the mark, which can be used interchangeably depending on it's application.

catagory:   small business branding
specimen:   logo