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Remembering Boston Logo

Working in colaboration with Joel Avery, principal for CREATiVENESS, I led the design team through conceptualization, development, and final production of this memorial logo. As described in the project images above, there are multiple layers of symbolism present in the mark; ranging from the overall form itself, to minute details carefully placed within. The real driving foundation for this logo stems from the interpretation of the viewer. I have outlined the intent, but there are many ways to percieve the artwork, and as viewer interaction is the point, all levels of interpretation are welcome.

catagory:   memorial branding and production
specimen:   logo

*designed and produced in collaboration with  C R E A T i V E N E S S