New Wave Art Logo
This brandmark was designed for a fine art product supplier. New Wave Art required a hip and limitless logo to embody the energy that they wish to breathe into their respective market. Using a brush stroke in the background symbolizes their feature product, while eliciting a free flowing feel essential to their modernized identity.
While New Wave Art initially felt that a youthful, modern look would speak to their target audience, it was later uncovered that the opposite was true. That being the case, they opted to go with a different design for their current brandmark. The company is still a loyal client, and have vowed to find and produce a product line that will work more appropriately with this logo.
catagory: company branding