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Kalen Koncert Program Booklet

Working under the direction of Joel Avery, I led the design team through conceptualization, development, client review, and final production of this individual contract project. I was in direct communication with the client, and walked them through every step of the design process.

The balance of typography and imagery is always the goal when developing a multi-page publication. The concept driving this peice is not only equality in strength of text and pictures, but also the generous use of negative space to highlight each and direct the eye. Joel was the mastermind behind the logo - while image placement, font selection, pagination, and page structure were entirely my responsibility to design.

catagory:   Multi-page booklet
specimen:   program

*designed and produced in collaboration with  C R E A T i V E N E S S