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General Maintenance Logo

General Maintenance is a local business located in Coatesville Pennsylvania, and is exactly as its name suggests. They provide generalized maintenance for your home and lawn. The owner contracted C R E A T i V E N E S S to generate a brand, web presence, business cards, and vehicle magnets. Acting as lead designer on the project, I developed a bold color scheme, classic logo with a new wave twist on the type, and the basic concept behind the entire package. They wanted a unique look to help separate them from their competitors in a way that would elicit a balance of professionalism and approachability.

The concept was to use a bold color scheme with high levels of contrast, and take advantage of the powerful undertones associated with deep reds to attract attention from the viewer. A classicly designed logo format helps to promote a feeling of feild experience that ensures a comfort level amongst potential clientiele. The circular boundry is meant to represent the all encompassing service provided by General Maintenance. Working in collaboration with C R E A T i V E N E S S, I provided a primary and secondary version of the mark, which can be used interchangeably depending on it's application - along with a black and white version for economic printing purposes.

catagory:   small business branding
specimen:   logo

*designed and produced in collaboration with  C R E A T i V E N E S S