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CVM Identity Package

Working under the direction of Joel Avery, I led the design team through conceptualization, development, client review, and final production of this corporate identity package. I was in direct communication with the client, and walked them through every step of the design process.

The entire package included double sided business cards; complete with individualized QR codes containing email, web address, name, and phone number contact information, letterhead, envelope, and a customizable Microsoft Word letterhead template. While the logo design was a product of Joel Avery and another design member of the
C R E A T i V E N E S S team, I created and produced the graphic standards manual which includes a table of contents, color breakdown, font family explanation, logo sizing instructions, proper display guidelines, and file catalog list.

catagory:   corporate identity package
specimen:   business card, letterhead, and graphic standards manual

*designed and produced in collaboration with  C R E A T i V E N E S S