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Bloodhound Logo

Designed as a part of a larger application build project, this brandmark was conceptualized and developed to provide the product with a clean, modern look. The graphics are obvious in their representation, but are meant to elicit a feeling of reassurance that naturally comes from the bloodhound's uncanny ability to locate a scent and track their target. In this case that action is symbolic, but reflective - and therefore a powerful visual connection.

catagory:   application branding
specimen:   logo